local google+ zaget rating system

Understanding the Google+ Local Zagat Scoring System

local google+ zaget rating systemGoogle+ aquires Zagat rating system

Over the past few years, Google has made a number of changes on their products, Google+ Local/ Google Places pages. Google+ Local is the new kid on the block and has replaced the former Google Places pages.

Being the newest product from this search engine giant, businesses across the world are struggling to figure out what all of this means for their companies. One of the major changes is in the way that businesses are scored and how customer reviews are given and tallied.
Google+ is gaining massive popularity, which is why any business owner needs to understand this social media site and the zaget rating system.


The success of this social media site is entirely based on the friendlier user interface as opposed to the shallow Google Places.

With the new introduction, there have come changes such as the elimination of the 5 star rating. This has been replaced with the more sophisticated Zagat system.  Google recently purchased Zagat and has already started to use this system to rate businesses. The Zagat system is a 30 point rating scale that allows users to rate businesses on a 0-3 point scale.
The rated value is then multiplied by ten to give the business a rate on the 30 point scale.
There are quite a number of categories provided on the Zagat system. Some of these categories include but are not limited to food, atmosphere, cost, level of service, among many others.

Prior to the purchase of Zagat by Google the service was only available to paying clients and was more restaurant-oriented.
This, however, raised multiple questions because the system was focused on restaurant-related businesses while there are thousands of other businesses that need ratings. The 30-point rating system is now used to rate businesses across all industries; therefore covering all services.

To be successful in marketing your local business you need to understand all aspects of the new Google+ Local system and the Zagat business scoring system. Besides, this is what people will be looking at closely when deciding whether or not they want to do business with you. The more positive customer reviews you have, the better chance you have at capturing attention from local consumers.

Before they decide to do business with you, most people today jump online to see what other consumers are saying about your business. Higher ratings means more trust and credibility, so the new Zagat scoring system makes it easier for your business to get honest reviews from real customers.

Google+ Local: Decide with Zagat


local search directories

Best Local Business Directories 2014

Today I revamped an article about the best local business directories to be listed in.

Its Called Top Business Directories and How to Use Them.
I have added many local business directories for Australians and of course a lot of directories for US and International. This is fresh and new content relevant for 2014 and beyond and taking into account which directories provide decent traffic and provide the best SEO benefits so check it out here:

On this topic and Just for added measure here is a video about what Matt Cut says about paid directory listing from 2011 which is relevent information today.

local search directories

Heres a bit of the article

Business Directories and How To Use Them

Directories are a great way to get your site listed and seen by real people who use them to find goods and services as well as to gain some traffic from search engine spiders who visit them thus gaining your website the SEO benefit of a backlink which really does help more search engines discover more of your content. Listing in directories is pretty simple, just visit the directory site and sign up then add your business details and link back to your main business website. The important thing to remember is to keep your information consistant across the various directories that you submit to and always pick the most relevant category for your business and websites niche or content. If your going to list your site in directories then it is worth taking the time to do it properly because having quality local business listings is far more beneficial than have lots of ireleveant and poorly completed listings which could end up having the reverse effect of what you are trying to achieve when google cant make head or tail of what those sites are linking too and why then gives the link or worse your whole site a negative black mark. So accept that it will take a while to build things up and just do a few directories each day or every other day. Although tedious, you will get better long term results by hand submitting your business website correctly to a range of different directories rather than using mass submission tools of any kind. You could outsource the work however nobody will do a better job than yourself because you know your business best and you will care more about the quality of the information that you submit and where you submit it too than any cheap international web worker will!

check it out the rest here:

Are paid directories held to the same standards as paid links?


Why are paid directories not held to the same standards as paid links?" Blind Five Year Old, SF, CA
Learn more about link schemes here: