Four old-school SEO methods that still work if you do it right | SEO Method

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Old School SEO Methods That Still Work


Google's recent updates have spread fear, uncertainty and doubt among webmasters. Which tactics can you still use to build backlinks to your website and which tactics should you avoid?

There are some old-school tactics that still work if you do it right:


1. Old School SEO Method: Forum backlinks

Bad SEO Method: Automatically created forum backlinks are a sure way to get a Google penalty.
There have been many tools and services that automatically created forum accounts with keyword rich links that pointed to the websites of the user. These links do not work anymore.

Correct SEO Method: If a high quality forum is closely related to the topic of your website, a link from that forum can still have a positive influence on the search engine positions of your web pages.

2. Old School SEO Method:  Directory Submitting

Bad SEO Method: Bulk submitting your website to directories that will accept any kind of website won't do your rankings any good.

Good SEO Method: If your website is listed in a high quality directory that delivers targeted visitors to your website, you should submit your site to that directory. Links from authorative directories (including niche directories) with strict submission guidelines are good for your website.

3. Old School SEO Method: Guest blogging

Bad SEO Method: Using the same article on several blogs doesn't work. Using keyword rich links in that article might even trigger a Google penalty. If the main purpose of guest blogging is getting links, don't do it.

Good SEO Method: Guest blogging can drive targeted visitors to your website if you write for blogs that are related to your business. Your guest blog article should offer the readers of the blog insights or other valuable information. Individual articles on related blogs can have a positive influence on your website's performance.

4. Old School SEO Method: Link pages

Bad SEO Method: If your link pages contain links to every Tom, Dick and Harry, chances are that these link pages won't be good for your site.

Good SEO Method: highly themed link pages that contain links to closely related high quality websites are good for website visitors and search engines.

Sticking to Good SEO Methods is really quite easy when you think about it: spamming doesn't work anymore, building real backlinks from credible sites and resources works better than ever before.