If you don't mind spend a bit, Twitter Ads can offer a great way to get attention on Twitter. The ad formats are quite unique and the Start Advertising section provides detailed explanation about their advertising products. Twitter allows you to set a budget, choose run dates and your target locations. Once you submit your request, it will be added to the advertising queue. There are three ways to advertise on Twitter.
First is Promoted Tweets. Promoted Tweets are displayed in Twitter search results or in user timelines. You only pay when someone retweets, replies to, clicks or favorites your Promoted Tweet. You don't pay for impressions on retweets and can extend the reach and cost-effectiveness of your campaign.
Trending Topics let users find out what's hot on Twitter right now and join the conversations. With Promoted Trend, you can purchase a trending topic. Your tweet will be displayed on the top of the trend search results. It is important to note that Promoted Trends are visible to all users, instead of a targeted group.
Lastly, Promoted Accounts can be used to quickly grow your followers. The Promoted Account is featured in search results and within the Who To Follow section. It will be shown to users who are most likely to have interests similar to your account. You can also target the campaign to specific geographical user base.
Twitter offers access to detailed analytics and insights about both paid and unpaid activity on Twitter. However, these stats are only available to the advertisers on Twitter. You can use them to manage your advertising campaigns on Twitter.
If you are using WordPress, you can use the Social Metrics Pro plugin on you blog to monitor popularity of your site's content on Twitter. Social Metrics Pro Dashboard will display the Twitter activity along with activity on other leading social networks for all your blog posts and pages. Optionally, it will also let you to tweet and share your content right from the Social Metrics Pro dashboard.
Apart from being able to identify your best performing content, Social Metrics Pro will help you promote your content right from within your WordPress. Getting more tweets and retweets to the posts will help you turn them green on the Social Metrics Pro Dashboard. Green on a particular post indicates higher popularity and user engagement as compared to other posts on the site. In the next email, we will start looking at how you can leverage Google+ to your advantage.