Why Marketers Need to Master Page Flow

 

Pathways

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Your task is simple: Create a site that leads users to an end goal

If you run a blog, a user needs to be able to read, comment and follow you on social media or sign up for email updates. If have an ecommerce site, a customer needs to be able to find what they want and reliably purchase it. If those end goals aren't occurring, you have a problem: Either what you're offering isn't worth the having, or you're losing your audience along the way.

To have a successful site, you need to know what problem you're facing and where in the experience users are disengaging before you can attempt a fix. You need to steer users down a path and predict what they're looking for, and you can do so by learning how people have been navigating your site to date, a metric called "page flow." Read more...

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