Facebook's reported $3 billion bid for Snapchat has a lot of industry watchers scratching their heads. But if you look at the performance of Facebook's would-be Snapchat killer, Poke, the overture makes more sense.
Facebook released Poke, a messaging app that mimicked Snapchat's self-destruct feature, last December. Thanks to the social network's imprimatur, it zoomed to the top of the download charts, according to App Annie.
See also: Is Snapchat Really Worth $3.5 Billion?