Did somebody say free samples?
Sumpto, a startup that identifies top social-media influencers at colleges across the country, sends students free gifts from brands in hopes that they will tweet, post and share photos of the free swag on their social-media accounts
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The New York-based startup is looking to harness the influence that some college students have over their peers. Brands that partner with Sumpto can offer free samples to the network's most active and influential social-media users. The students get free stuff, and the brands get to see their product endorsed over social-media channels by the most credible sources on campus: the students themselves. Read more...