Square Acquires Viewfinder to Help Grow Its Engineering Team

 

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Square has acquired Viewfinder, a photo-sharing and group messaging app, the two companies announced Tuesday. Terms of the deal were not immediately disclosed.

Viewfinder launched on iOS earlier this year with the goal of building intimate conversations around photos that might otherwise only exist in one's smartphone camera roll. The app organized photos by date and place based on the photos' metadata, not unlike the way Apple organized photos with its update for iOS 7. Users could then start or join conversations attached to these photos.

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