Social Media Management Startup Sprinklr Raises $17.5 Million




Sprinklr, a social media management company that works with large, enterprise clients, announced an additional $17.5 million in funding on Tuesday

The Series C round of funding came from the company's existing investors, Battery Ventures and Intel Capital, who have now combined for $37.5 million in total investments in the company, says Sprinklr CEO Ragy Thomas. The deal took less than two weeks to close, he adds, noting the investors were eager to "double down" on their previous investments

Sprinklr competes with a number of small social media management startups, along with bigger companies like Salesforce, Adobe, and Oracle. Sprinklr offers its clients tools to manage their social media platforms and better build relationships with customers, says Thomas. Some clients have as many as 20,000 different social media accounts to manage, he says, and handling conversations across so many different platforms is a major challenge Read more...

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