Social Media Drove Just 1% of Black Friday Online Sales

 

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Black Friday online sales hit another record this year, according to the latest data from IBM, but social media played a relatively small role — at least when measured directly

IBM found that just about 1% of purchases and traffic on ecommerce websites for Black Friday and the week as a whole were directly generated by social media sites. To put that another way, only 1% of orders on shopping sites came from people who visited a social network immediately before. That number, which is based on IBM tracking transactions across 800 U.S. retail websites, didn't improve much from the previous year Read more...

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