So Your Ad Went Viral — Big Deal!

 

Kmart

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Most brands would be thrilled to have a viral video. Kmart had three in 2013

It all started back in April when "Ship My Pants," an ad featuring that double-entendre uttered a dozen times in 30 seconds, went viral, ultimately netting 20 million YouTube views by year's end

The brand followed that with "Big Gas Savings," another ad based on a mildly naughty double entendre, that is now at 6 million views. Finally, there was "Show Your Joe," a holiday-themed ad that featured men playing "Jingle Bells" with their privates. That brought in another 15 million views, getting Kmart's out to millions in social media. Read more...

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