Pitchfork to Launch Magazine-Style App 'Pitchfork Weekly'

 

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Online music publication Pitchfork will launch its first mobile app in November, the company revealed exclusively to Mashable. Dubbed Pitchfork Weekly, the magazine-style app will be available on iOS at launch before coming to Android in the future.

The move into the mobile space is not surprising, given Pitchfork's recent attempts to create a more "immersive" experience for readers with their ongoing "Cover Story" series and their "Advance" album streaming platform

Pitchfork Weekly will emulate the magazine experience. It's designed for the reader who can't keep up with the torrent of music content produced by the site. It will also incorporate Pitchfork's videos, with an eye on surfacing content from the archives as well as a new podcast feature. Read more...

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