How 3 Startups Use Data to Improve Ecommerce Sales




Marketers pay attention to many metrics, from traffic and bounce rate to referrals and user profiles, but perhaps none is more important than conversion — you can keep the lights on if you're not bringing in revenue. But conversion metrics aren't just about how many people clicked "purchase." There's data within conversions that can help you determine which products your consumers want more of, how to surface recommendations and even how to better market your products on your own site

We spoke with three founders and data specialists who use product conversion information to drive customer satisfaction across the board. To them, these metrics point out which products are doing well and which aren't, but they also highlight copywriting problems, search difficulties and customer issues in real time. Read more...

More about Business, Marketing, Supported, Metrics That Matter, and Product Conversion