Dough-Re-Mi? DiGiorno Pizza Live Tweets 'The Sound of Music'

 

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A year of attention-getting stunts on Twitter paid off for DiGiorno Pizza after the Nestle brand's live-tweet of NBC's The Sound of Music netted the brand some social media buzz.

The brand began its commentary around 8 p.m. ET, at the start of the live broadcast. A few choice tweets:

#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh

— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

YO ROLPH, I HAVEN'T SEEN AN OUTFIT THAT UGLY SINCE NEVER #ShortAndTie #DiGiorNOYOUDIDNT #TheSoundOfMusicLive

— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013

RT if you love curtain clothes #TheSoundOfMusicLive

— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013 Read more...

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