From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long — so marketers need to stay on their toes.
With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say.
1. Graphic software will rise.
Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We'll be using more graphic software to turn our written content into visual content to make it more shareable on social media. Read more...