5 Budding Social Data Startups to Watch

 

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It's still unclear exactly how Apple plans to use Topsy, the social media analytics firm the tech giant acquired on Monday for a reported $200 million. The possible theories are intriguing and numerous; speculation includes improvements to Siri, building social integration into Apple TV, and even the creation of an Apple search engine to rival Google on mobile devices

Regardless of Apple's motivation, though, other companies that make money by analyzing social data such as public posts and tweets are taking away a major positive from the news: validation.

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