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5 upcoming events to add to your work calendar

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find something that's right for you, check out dozens of event listings featured in our complete listing.

On the Events Board, you can sort listings by date added, get discount codes as a Mashable reader and watch videos of past events to get previews of what to expect. You can also follow @MashableEvents on Twitter to catch the best events before they sell out. Read more...

More about Business and Jobs

 

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Aereo shutters Boston office but company will remain open

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Aereo is shuttering its Boston office and laying off 43 employees, according to a document sent by the company to the state of Massachusetts.

The move, first reported by Beta Boston, comes as Aereo is in a holding pattern, awaiting word on whether it could become a cable company and resume operations. The company has been reeling since a Supreme Court decision found that the company had violated copyrights by streaming live network television that had been collected by miniature antennae.

The layoffs are set for Nov. 12, according to the document, which can be found below. Read more...

More about Business, Media, Tv, and Aereo

 

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Starbucks resurrects eggnog latte after deprived customers revolt

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Better latte than never

Following customer complaints, Starbucks has decided to bring back the eggnog latte this holiday season. The coffee chain had offered the drink since 1986, but was planning to shelf it this year to simplify its menu.

"We received passionate feedback from our customers talking about how much they love our Eggnog Latte on social media, through MyStarbucksIdea.com, through letters and via phone calls.These messages were emotional and personal," said Starbucks rep Linda Mills. "We heard them and quickly acted." Read more...

More about Starbucks, Business, Marketing, and Eggnog Latte

 

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Blast from the past: Here's how TheFacebook pitched advertisers in 2005

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"TheFaceBook enables students to search for people at their school, find students who share similar interests or courses, look up friends of friends, network and visualize their social network via photos."

That's how Kevin Colleran, Facebook's first advertising salesperson, explained the new social network in his first ad sales deck from April 2005, which he unearthed and made public this week

Facebook launched at Harvard in February 2004, and rolled out its first advertisements two months later. Mark Zuckerberg, the company's visionary and CEO, didn't care too much about ads early on, so it was left to cofounder Eduardo Saverin to broker a few small ad deals with t-shirt businesses and movers — places that might appeal to young college students Read more...

More about Facebook, Mark Zuckerberg, Business, and Marketing

 

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Alex from Target has been great for Jake from State Farm

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This is why brands should monitor their social media mentions.

On Monday, State Farm, which regularly tracks all its brand mentions on Twitter and Facebook, noticed a dramatic uptick discussions about its Jake character. State Farm introduced Jake in 2010 with this ad:

"We noticed a serious increase in Jake mentions," says Patty Morris, director of brand content for State Farm. "He was mentioned every two minutes. We recognized this as an opportunity."

What was the cause? Alex from Target.

While teen girls swooned over Alex, the meme that went viral on Monday, State Farm's paunchy, khaki-clad everyman Jake offered a comic contrast. At first, Jake merely acknowledged Alex: Read more...

More about Marketing, State Farm, Business, Alex From Target, and Jake From State Farm

 

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Showtime planning standalone Internet offering

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It's almost showtime for Showtime.

The premium television channel may likely launch a standalone Internet-based offering in 2015, according to CBS CEO Les Moonves, who spoke with CNBC on Wednesday.

Moonves says we'll "fairly definitively" see stand-alone SHOWTIME offering in 2015$CBS

— Julia Boorstin (@JBoorstin) November 5, 2014

Showtime, which is owned by CBS, is a rival to Time Warner's HBO, which will also begin to offer some form of an online subscription service in 2015. HBO's online offering, HBO GO, isn't currently available without a cable subscription, but several users share logins to get around that. Read more...

More about Cbs, Internet Television, Showtime, Business, and Media

 

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Apple plants a flag in Microsoft country

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Apple has reportedly opened its first Seattle office.

An Apple rep confirmed to The Seattle Times that the company has opened an engineering office in the city, though the rep declined to give further details. The report states that the office will be staffed by former engineers from F5 Networks and Union Bay Networks who are working on network infrastructure. The report points out that leading cloud services were "largely built in Seattle."

Citing LinkedIn data, GeekWire reports that about 30 engineers are working in Apple's new Seattle office Read more...

More about Apple, Seattle, and Business

 

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Alibaba revenues surge 54% in first earnings report as a public company

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China's ecommerce giant is getting even bigger.

Alibaba's revenue surged by 54% to $2.74 billion in the September quarter thanks in part to strong growth in shoppers, the company announced in its first earnings report since its record-breaking public offering last month. The number of annual active buyers increased to 307 million for the 12 months ending Sept. 30.

"This means that a number of consumers that equals almost the entire population of the United States is shopping annually on our Chinese market places," Joseph Tsai, cofounder and vice chairman of Alibaba, said during the earnings call on Tuesday. He quickly pointed out that this number still represents just half of China's internet population and a quarter of its overall populace. "It highlights significant opportunities we have before us." Read more...

More about Stocks, Alibaba, and Business

 

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18 successful startups that seemed crazy at first

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This question originally appeared on Quora.

What are the most ridiculous startup ideas that eventually became successful?

Answer by Michael Wolfe, founder of four startups and counting.

The best startups seem obvious in retrospect — this is because by the time we find out about them as users, they have already reached critical mass.

It is possible to create a good startup with a good idea, but great startups are often the result of ideas that seem ridiculous if you hear them prior to seeing them work.

This is true almost by definition: If the idea is so obvious, someone would have [brought it to life] already. Ask yourself, if you were a venture capitalist who was pitched one of these ideas, what would your reaction have been? Read more...

More about Startups, Business, and Mashable Careers

 

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Virgin America IPO would value company at $1 billion

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Virgin America is looking to raise as much as $368 million in an IPO, which would value the company at as much as $1 billion

According to documents filed with the Securities and Exchange Commission, the airline is planning to sell 13.3 million shares at between $21 and $24, which means the company could raise as much as $319.2 million. If demand warrants, the company may put up an additional 2 million shares, which would bring the total raised to $368 million

It's not clear when the IPO would occur; reps from Virgin America could not be reached for comment.

More about Ipo, Richard Branson, Virgin America, and Business

 

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CNET turns to print with a new quarterly magazine

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Start the presses.

CNET, one of the oldest and largest online tech publications, is launching its first print edition, which is set to hit newsstands in the United States and Canada this week.

CNET Magazine will appear on Monday with a Winter 2014 edition that includes holiday-centric print traditions, like a gift guide and a big-name interview (it's with LL Cool J)CNET's parent company, CBS Interactive, pitched in with the production and distribution, but the content is entirely produced by CNET's existing staff, according to the site's co-editor in chief, Connie Guglielmo

More about Cnet, Magazines, Business, Marketing, and Media

 

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Taylor Swift removes all music from Spotify after '1989' bickering

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Hell hath no fury like Taylor Swift scorned. Her exes know that. And now Spotify does, too.

The "Shake It Off" singer is shaking off Spotify, removing all her songs and albums from the popular music streaming platform just days after Spotify publicly criticized the 24-year-old artist for not immediately making her latest album, 1989, available to stream

Spotify had told Mashable on Wednesday that 1989 wasn't available on Spotify because of "a decision by the artist." A spokesman added that "Taylor Swift has nearly 2 million active followers on [Spotify] who will be disappointed by this decision." Read more...

More about Music, Entertainment, Business, Streaming Music, and Spotify

 

Top 15 Most Popular Blogs

Top 15 Most Popular Blogs Online

Top 15 Most Popular Blogs Online Updated for September 2014

Here are the top 15 Most Popular Blogs updatged on September 18th.
The statistics and calculations are derived from a continually updated average
of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank
from both Compete and Quantcast.

Who is the Number One Top Most Popular Blog on the Internet?

It should come as no suprise that the clear winner of this prestigious award goes to
The Huffington Post with more than 110 million unique visitors per month...

 

huffingtonpost 1 | Huffington Post
110,000,000 - Estimated Unique Monthly Visitors
compete rank 21  | Quantcast Rank - 13 | Alexa Rank -  79 |

 

Nobody else comes close to that kind of traffic but all the same their traffic is nothing to scoff at.. lets see who the runner ups are ..

"*#*"  Denotes an estimate for sites with limited data

Second Place:

tmz 2 | TMZ
30,000,000 - Estimated Unique Monthly Visitors
Compete Rank  166 |  Quantcast Rank 55| Alexa Rank 340 |

 Third Place:

businessinsider 3 | Business Insider
25,500,000 - Estimated Unique Monthly Visitors
314 - Compete Rank | 710 - Quantcast Rank | 218 - Alexa Rank |

 

mashable 4 | Mashable
24,000,000 - Estimated Unique Monthly Visitors
682 - Compete Rank | 349 - Quantcast Rank | 222 - Alexa Rank |

 

gizmodo 5 | Gizmodo
23,500,000 - Estimated Unique Monthly Visitors
769 - Compete Rank | 111 - Quantcast Rank | 421 - Alexa Rank |

 

lifehacker 6 | LifeHacker
23,250,000 - Estimated Unique Monthly Visitors
807 - Compete Rank | 133 - Quantcast Rank | 403 - Alexa Rank |

 

gawker 7 | Gawker
22,000,000 - Estimated Unique Monthly Visitors
783 - Compete Rank | 99 - Quantcast Rank | 648 - Alexa Rank |

 

thedailybeast 8 | The Daily Beast
15,500,000 - Estimated Unique Monthly Visitors
706 - Compete Rank | 275 - Quantcast Rank | 1,041 - Alexa Rank |

 

techcrunch 9 | Tech Crunch
15,000,000 - Estimated Unique Monthly Visitors
1,229 - Compete Rank | *435* - Quantcast Rank | 387 - Alexa Rank |

 

perezhilton 10 | Perez Hilton
 14,500,000 - Estimated Unique Monthly Visitors
941 - Compete Rank | 251 - Quantcast Rank | 1,194 - Alexa Rank |

 

engadget 11 | Engadget
14,000,000 - Estimated Unique Monthly Visitors
1,430 - Compete Rank | *1,193* - Quantcast Rank | 454 - Alexa Rank |

 

cheezburger 12 | Cheezburger
13,000,000 - Estimated Unique Monthly Visitors
1,856 - Compete Rank | 339 - Quantcast Rank | 1,017 - Alexa Rank |

 

jezebel 13 | Jezebel
12,500,000 - Estimated Unique Monthly Visitors
1,374 - Compete Rank | 174 - Quantcast Rank | 1,780 - Alexa Rank |

 

deadspin 14 | Deadspin
12,250,000 - Estimated Unique Monthly Visitors
1,623 - Compete Rank | 90 - Quantcast Rank | 1,617 - Alexa Rank |

 

kotaku 15 | Kotaku
10,000,000 - Estimated Unique Monthly Visitors
2,600 - Compete Rank | 308 - Quantcast Rank | 1,377 - Alexa Rank |

 

Data Sources: eBizMBA.com,Compete.com, Quantcast.com, Alexa.com

Why Emailers Love Aweber and You Will Too

Why Emailers Love Aweber and You Will Too

Aweber is a powerful email marketing tool with a tonne of features for creating and managing email newsletters and autoresponder series. Email marketers love using aweber and you will too. Watch this video to learn more about why emailers love aweber and you will too..

Get Started Today For Only $1! - AWeber CommunicationsGet Started Today For Only $1 to test AWeber  out for one month.
After that its only $19 per month which is extremely affordable for such a powerful suite of email marketing tools.  Aweber gives you the power to create email lists of leads and manage multiple mailing lists for multiple autoresponder or newsletter campaigns.

Enter your name and email address into the form below to get started now.

"The Money Is In The List"

AWeber proves it to thousands of businesses every day.

Learn how email marketing software
can get you more sales, too.

 

Must-Have Social Meta Tags for Your Websites

Must-Have Social Meta Tags for Twitter, Google+, Facebook and More

- Posted by to Social Media

At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams.

Think of it as conversion rate optimization for social exposure.

The implications for SEO are also significant. We know from experience and studies that the right data, including optimized images, helps content to spread, which often leads to increased links and mentions.

Knowing exactly which social meta tags to include can be confusing even to experienced webmasters. This post by Micheal King is a huge help, and WordPress publishers who use Yoast's SEO plugin are well ahead of the game. For the rest of us, consider the different structures supported by the major social platforms:

  • Twitter Cards: Summaries, Images, Galleries, Apps, Video, Audio, and Products
  • Pinterest Rich Pins: Products, Recipes, Movies, and Articles
  • Google+: Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews
  • Facebook: Articles, Photos, Audio, Video, and more

To help ease this problem, I created four social media tag templates that you can fill out, customize for your own use, and share with your team and others.

How to use these templates

Simply copy and paste the template into the text editor of your choice. Make sure to replace any orange or green text with your own data, and customize, eliminate or add any tags you find necessary.

The first three of these templates are optimized using a typical "article" markup and data, ideal for blog posts and most written content. The final template contains markup for product pages.For other post types, such as book or recipes, refer to documentation linked at the end of this post for reference on what to customize.

When you are done, don't forget to test and apply for approval.

1. The Minimal Template

This slimmed back version runs lean and fast. It contains a bare minimum of data for optimized sharing across Twitter, Facebook, Google+ and Pinterest.

Title tags and meta descriptions are included even though they aren't technically social media meta tags. This is because they can be used by Google+ and other social media platforms, and it is best practice to include them on every page you publish.

Minimum Social Media Tag Template: Article

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Twitter Card data -->
<meta name="twitter:card" value="summary">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />

2: The Standard Template

The standard template represents a more robust implementation of social tags and is meant to work across all platforms. In addition to all of the features of the mimimal template above, the standard template includes the following:

  • The basic Twitter Summary card
  • Twitter thumbnail image
  • Facebook Page Insights

Standard Social Media Tag Template: Article

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Twitter Card data -->
<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200 characters">
<meta name="twitter:creator" content="@author_handle">
<-- Twitter Summary card images must be at least 200x200px -->
<meta name="twitter:image" content="http://www.example.com/image.jpg">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="fb:admins" content="Facebook numeric ID" />

3: The Full Monty

This is the monster! In addition to all the data contained in the standard template, the full template contains:

  • Google Authorship and Publisher Markup. Although this data doesn't change your content appearance in Google+, it potentially add links to your Google+ pages in search results.
  • Schema.org article markup
  • Twitter Summary card with large image
  • Expanded Open Graph article data

Full Social Media Tag Template: Article

<!-- Update your html tag to include the itemscope and itemtype attributes. -->
<html itemscope itemtype="http://schema.org/Article">

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Google Authorship and Publisher Markup -->
<link rel="author" href="https://plus.google.com/[Google+_Profile]/posts"/>
<link rel="publisher" href=”https://plus.google.com/[Google+_Page_Profile]"/>

<!-- Schema.org markup for Google+ -->
<meta itemprop="name" content="The Name or Title Here">
<meta itemprop="description" content="This is the page description">
<meta itemprop="image" content="http://www.example.com/image.jpg">

<!-- Twitter Card data -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200 characters">
<meta name="twitter:creator" content="@author_handle">
<!-- Twitter summary card with large image must be at least 280x150px -->
<meta name="twitter:image:src" content="http://www.example.com/image.html">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="article:published_time" content="2013-09-17T05:59:00+01:00" />
<meta property="article:modified_time" content="2013-09-16T19:08:47+01:00" />
<meta property="article:section" content="Article Section" />
<meta property="article:tag" content="Article Tag" />
<meta property="fb:admins" content="Facebook numberic ID" />

Bonus: The Product Template

For merchants, product markup is very popular, and usually easy for developers to implement in their shopping cart software. The product template differs from article markup in only a few ways:

  • Modified <html> tag to reflect schema.org product data
  • Twitter Product Card includes required data labels
  • Open Graph data includes price and currency data

Product Social Media Tag Template

<!-- Update your html tag to include the itemscope and itemtype attributes. -->
<html itemscope itemtype="http://schema.org/Product">

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Schema.org markup for Google+ -->
<meta itemprop="name" content="The Name or Title Here">
<meta itemprop="description" content="This is the page description">
<meta itemprop="image" content="http://www.example.com/image.jpg">

<!-- Twitter Card data -->
<meta name="twitter:card" content="product">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200 characters">
<meta name="twitter:creator" content="@author_handle">
<meta name="twitter:image" content="http://www.example.com/image.html">
<meta name="twitter:data1" content="$3">
<meta name="twitter:label1" content="Price">
<meta name="twitter:data2" content="Black">
<meta name="twitter:label2" content="Color">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="og:price:amount" content="15.00" />
<meta property="og:price:currency" content="USD" />

 

Tools for testing and approval

A. Twitter Validation Tool

 

https://dev.twitter.com/docs/cards/validation/validator

 

Before your cards show on Twitter, you must first have your domain approved. Fortunately, it's a super-easy process. After you implement your cards, simply enter your sample URL into the validation tool. After checking your markup, select the "Submit for Approval" button.

B. Facebook Debugger

 

 

https://developers.facebook.com/tools/debug

 

 

You don't need prior approval for your meta information to show on Facebook, but the debugging tool they offer gives you a wealth of information about all your tags and can also analyze your Twitter tags.

C. Google Structured Data Testing Tool

 

 

http://www.google.com/webmasters/tools/richsnippets

 

 

Webmasters traditionally use the structured data testing tool to test authorship markup and preview how snippets will appear in search results, but you can also use see what other types of meta data Google is able to extract from each page.

D. Pinterest Rich Pins Validator

 

 

http://developers.pinterest.com/rich_pins/validator/

 

 

Like Twitter, Pinterest requires an approval process to enable Rich Pin functionality. Use the Rich Pin Validator tool to test your data markup and apply for approval at the same time.


Tips and best practices

Optimizing for images

The image you link to in your social data does not actually have to be on the page, but it should represent your content well. The image allows you to controll what people see when they share your content, so it's important to use quality images.

Every social platform has different standards for sizing. Typically, it's easier to keep it simple and choose one image size that will work for all services.

  • Twitter thumbnail: 120x120px
  • Twitter large image: 280x150px
  • Facebook: Standards vary, but an image at least 200x200px works best. Facebook recommends large images up to 1200px wide.

In short, larger images offer you the most flexibility. When in doubt, test each page using the appropriate tool below to see exactly how your images will appear in snippits.

The importance of Open Graph data

If you could choose only one type of meta data to include, your best bet is Open Graph. That's because all the platforms can use it as a fallback, including Twitter to a large degree.

Facebook page insights

The meta property "fb:admins" requires that you enter your numeric Facebook id number, and gives you access to analytics about how your website content is shared on Facebook. Read more about Page Insights, including how to set it up and discover your numeric id.

Further resources

Use these templates as a starting point, but you can customize them in millions of ways. A few valuable resources to aid your journey:

What are your best tips for optimizing your content for sharing? Let us know in the comments below.

This article is a reproduction because I thought this is such valuable information to share, I have left all credit and links that appeared in the original article and given full credit to the original author over at Moz.
Original Article created by Cyrus-ShepardCyrus Shepard is Senior Content Astronaut for Moz. Follow him on Twitter and Google+

MarlboroMan

Third Marlboro Man Actor Dies of Lung Disease

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From 1978 to 1981, actor Eric Lawson portrayed the iconic Marlboro Man in print advertisements, conveying the image of rugged masculinity the cigarette industry wanted to project for customers and potential smokers

This month, Lawson died of lung disease at age 72.

Lawson died at his San Luis Obispo, Calif., home on Jan. 10 from respiratory failure caused by chronic obstructive pulmonary disease, his wife, Susan Lawson, told the Associated Press on Sunday

He is at least the third former Marlboro Man actor to die of a smoking-related illness, according to the AP. David Millar died of emphysema in 1987, and David McLean died of lung cancer in 1995 Read more...

More about Advertising, Smoking, Business, and Us

 

Bud Light Buys Up Most of the Super Bowl Ad Searches

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Regardless of which Super Bowl ad you search on Google, there's one brand that keeps popping up: Bud Light.

The giant beer brand has not only bought up all the Google searches for "Super Bowl ad," but also for ads from specific advertisers.

Screen Shot 2014-01-27 at 7.23.44 AM

Screen Shot 2014-01-27 at 7.29.41 AM

Screen Shot 2014-01-27 at 7.30.50 AM

When you click through the Bud Light ad, it sends you to the brand's YouTube channel. The channel features teasers for Super Bowl ads starring Arnold Schwarzenegger and Don Cheadle.

Meanwhile, Volkswagen has purchased the term "Super Bowl" on Google. The ad directs users to VW's Super Bowl ad teaser, which was up to about 1.5 million YouTube views on Monday morning. Read more...

More about Google, Advertising, Super Bowl, Bud Light, and Business

 

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Job Hunting? 200+ Openings at Target, Gilt Groupe and More

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Are you searching for your next great career opportunity in the digital space? The Mashable Job Board is here to serve you as the leading destination for digital talent.

Since its launch five years ago, the Mashable Job Board has been a hiring hub for more than 3,000 employers. We have showcased career opportunities from companies like Google, Edelman, Viacom, Yelp, American Express, NBC Universal, Digitas and many others seeking to attract our audience.

This past August we relaunched the Job Board with a fresh design and many new features. Job seekers can now create user profiles, upload resumes and application materials, sign up for job alerts, browse our employer directory, and search and apply for jobs through mobile. Read more...

More about Business, Jobs, and Mashable Job Board

 

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9 Ways Social Media Marketing Will Change in 2014

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From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long — so marketers need to stay on their toes.

With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say.

1. Graphic software will rise.

Laura Pepper Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We'll be using more graphic software to turn our written content into visual content to make it more shareable on social media. Read more...

More about Marketing, Social Media, Features, Business, and Contributor

 

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Exclusive: Report Says YouTube Overtakes Facebook Among Teens

 

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After months of speculation, Facebook last week acknowledged that there was some decrease in the number of "younger teens" using the social network on a daily basis. Now an annual survey of 4,014 young people provides more proof that teens may be looking elsewhere.

The Futures Company, a research consultancy, interviewed teens in July and found that 41.6% of those aged 12 to 15 said Facebook was their favorite website compared to 48% of teens overall. Last year, Facebook was the most popular site among 12- to 15-year-olds.

The most popular site among all teens now is YouTube, according to the report. Fifty percent of teens surveyed cited YouTube as their favorite site versus 45.2% for Facebook. (The company's report, the 2013 TRU Youth Monitor, has not yet been released, but Mashable got a sneak peek at the data.) Read more...

More about Youtube, Facebook, Teens, Business, and Marketing