Entries by Lauren Drell

These Earphones Are Guaranteed Not to Fall Out

  After a 6-hour workout one Saturday back in 2007, Ironman triathlete Seth Burgett had an epiphany — his ears hurt more than his legs. Burgett and his partner, 24-time marathoner Richard Daniels, set out to create a new kind of earbud. Sure, headphones had come a long way since they were first developed in […]

8 Ways to Keep Your Employees Happy

  A recent survey found that 70% of people are more likely to look for a new job after vacation. Realistically speaking, with the holidays and the accompanying vacation days just around the corner, there's a chance a few of your employees are looking to jump ship. And that's bad news for two reasons. First, […]

Why People Unsubscribe From Your Email List

  Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren't just no longer interested in reading your content, they don't even want to see it in their inbox anymoreOuch. "Marketers cannot afford to ignore unsubscribe rate," says Susan McPherson, SVP […]

9 Tips for a Better Company Culture

  Companies aren't built by individuals, they're built by teams with complementary skills. But recruiting good talent is half the battle — you also need to foster an environment in which your employees can flourish and grow. We spoke with nine entrepreneurs to get their tips for building a great team and retaining the talent. […]

8 Ways Customer Feedback Will Improve Your Business

  Salespeople know the acronym ABC means "Always be closing" — it's their way of life. But entrepreneurs should also know ABA — "Always be adapting." When you first write a business plan, you have an idea about how your business will be structured, what it will sell, how it will scale and how it […]

Marketing 101: The Importance of Conversion

  In our new Metrics That Matter series, Mashable is speaking with digital marketers about the metrics they pay attention to and why. While it's always a good thing to have consumers tweet nice things about you and "like" your Facebook posts, marketers are in the business of selling, and they need to influence consumer […]