Entries by Elisha Hartwig

3 Things to Consider Before Launching a New Product

  Whether you're launching a product for the first time or revealing a new collection, the process of getting the word out and driving conversion can be intimidating and overwhelming. Once you consider naming your product, financing, manufacturing and marketing, the prospect of launching a new product can create stress for even the most level-headed […]

The Art of the Branded Video

  Marketers can become obsessed with video view counts and completion rates — and for good reason. Videos are expensive and time-intensive to create, so they want to make sure they're getting ROI. Creating a branded video that shares well and resonates with your audience requires a finely honed skillset, and it's easier said than […]

How to Lower Your Site's Bounce Rate

  On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent […]