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5 upcoming events to add to your work calendar

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find something that's right for you, check out dozens of event listings featured in our complete listing.

On the Events Board, you can sort listings by date added, get discount codes as a Mashable reader and watch videos of past events to get previews of what to expect. You can also follow @MashableEvents on Twitter to catch the best events before they sell out. Read more...

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Aereo shutters Boston office but company will remain open

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Aereo is shuttering its Boston office and laying off 43 employees, according to a document sent by the company to the state of Massachusetts.

The move, first reported by Beta Boston, comes as Aereo is in a holding pattern, awaiting word on whether it could become a cable company and resume operations. The company has been reeling since a Supreme Court decision found that the company had violated copyrights by streaming live network television that had been collected by miniature antennae.

The layoffs are set for Nov. 12, according to the document, which can be found below. Read more...

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Starbucks resurrects eggnog latte after deprived customers revolt

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Better latte than never

Following customer complaints, Starbucks has decided to bring back the eggnog latte this holiday season. The coffee chain had offered the drink since 1986, but was planning to shelf it this year to simplify its menu.

"We received passionate feedback from our customers talking about how much they love our Eggnog Latte on social media, through MyStarbucksIdea.com, through letters and via phone calls.These messages were emotional and personal," said Starbucks rep Linda Mills. "We heard them and quickly acted." Read more...

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Blast from the past: Here's how TheFacebook pitched advertisers in 2005

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"TheFaceBook enables students to search for people at their school, find students who share similar interests or courses, look up friends of friends, network and visualize their social network via photos."

That's how Kevin Colleran, Facebook's first advertising salesperson, explained the new social network in his first ad sales deck from April 2005, which he unearthed and made public this week

Facebook launched at Harvard in February 2004, and rolled out its first advertisements two months later. Mark Zuckerberg, the company's visionary and CEO, didn't care too much about ads early on, so it was left to cofounder Eduardo Saverin to broker a few small ad deals with t-shirt businesses and movers — places that might appeal to young college students Read more...

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Alex from Target has been great for Jake from State Farm

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This is why brands should monitor their social media mentions.

On Monday, State Farm, which regularly tracks all its brand mentions on Twitter and Facebook, noticed a dramatic uptick discussions about its Jake character. State Farm introduced Jake in 2010 with this ad:

"We noticed a serious increase in Jake mentions," says Patty Morris, director of brand content for State Farm. "He was mentioned every two minutes. We recognized this as an opportunity."

What was the cause? Alex from Target.

While teen girls swooned over Alex, the meme that went viral on Monday, State Farm's paunchy, khaki-clad everyman Jake offered a comic contrast. At first, Jake merely acknowledged Alex: Read more...

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Showtime planning standalone Internet offering

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It's almost showtime for Showtime.

The premium television channel may likely launch a standalone Internet-based offering in 2015, according to CBS CEO Les Moonves, who spoke with CNBC on Wednesday.

Moonves says we'll "fairly definitively" see stand-alone SHOWTIME offering in 2015$CBS

— Julia Boorstin (@JBoorstin) November 5, 2014

Showtime, which is owned by CBS, is a rival to Time Warner's HBO, which will also begin to offer some form of an online subscription service in 2015. HBO's online offering, HBO GO, isn't currently available without a cable subscription, but several users share logins to get around that. Read more...

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Apple plants a flag in Microsoft country

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Apple has reportedly opened its first Seattle office.

An Apple rep confirmed to The Seattle Times that the company has opened an engineering office in the city, though the rep declined to give further details. The report states that the office will be staffed by former engineers from F5 Networks and Union Bay Networks who are working on network infrastructure. The report points out that leading cloud services were "largely built in Seattle."

Citing LinkedIn data, GeekWire reports that about 30 engineers are working in Apple's new Seattle office Read more...

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Alibaba revenues surge 54% in first earnings report as a public company

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China's ecommerce giant is getting even bigger.

Alibaba's revenue surged by 54% to $2.74 billion in the September quarter thanks in part to strong growth in shoppers, the company announced in its first earnings report since its record-breaking public offering last month. The number of annual active buyers increased to 307 million for the 12 months ending Sept. 30.

"This means that a number of consumers that equals almost the entire population of the United States is shopping annually on our Chinese market places," Joseph Tsai, cofounder and vice chairman of Alibaba, said during the earnings call on Tuesday. He quickly pointed out that this number still represents just half of China's internet population and a quarter of its overall populace. "It highlights significant opportunities we have before us." Read more...

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18 successful startups that seemed crazy at first

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This question originally appeared on Quora.

What are the most ridiculous startup ideas that eventually became successful?

Answer by Michael Wolfe, founder of four startups and counting.

The best startups seem obvious in retrospect — this is because by the time we find out about them as users, they have already reached critical mass.

It is possible to create a good startup with a good idea, but great startups are often the result of ideas that seem ridiculous if you hear them prior to seeing them work.

This is true almost by definition: If the idea is so obvious, someone would have [brought it to life] already. Ask yourself, if you were a venture capitalist who was pitched one of these ideas, what would your reaction have been? Read more...

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Virgin America IPO would value company at $1 billion

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Virgin America is looking to raise as much as $368 million in an IPO, which would value the company at as much as $1 billion

According to documents filed with the Securities and Exchange Commission, the airline is planning to sell 13.3 million shares at between $21 and $24, which means the company could raise as much as $319.2 million. If demand warrants, the company may put up an additional 2 million shares, which would bring the total raised to $368 million

It's not clear when the IPO would occur; reps from Virgin America could not be reached for comment.

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CNET turns to print with a new quarterly magazine

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Start the presses.

CNET, one of the oldest and largest online tech publications, is launching its first print edition, which is set to hit newsstands in the United States and Canada this week.

CNET Magazine will appear on Monday with a Winter 2014 edition that includes holiday-centric print traditions, like a gift guide and a big-name interview (it's with LL Cool J)CNET's parent company, CBS Interactive, pitched in with the production and distribution, but the content is entirely produced by CNET's existing staff, according to the site's co-editor in chief, Connie Guglielmo

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Taylor Swift removes all music from Spotify after '1989' bickering

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Hell hath no fury like Taylor Swift scorned. Her exes know that. And now Spotify does, too.

The "Shake It Off" singer is shaking off Spotify, removing all her songs and albums from the popular music streaming platform just days after Spotify publicly criticized the 24-year-old artist for not immediately making her latest album, 1989, available to stream

Spotify had told Mashable on Wednesday that 1989 wasn't available on Spotify because of "a decision by the artist." A spokesman added that "Taylor Swift has nearly 2 million active followers on [Spotify] who will be disappointed by this decision." Read more...

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