Third Marlboro Man Actor Dies of Lung Disease




From 1978 to 1981, actor Eric Lawson portrayed the iconic Marlboro Man in print advertisements, conveying the image of rugged masculinity the cigarette industry wanted to project for customers and potential smokers

This month, Lawson died of lung disease at age 72.

Lawson died at his San Luis Obispo, Calif., home on Jan. 10 from respiratory failure caused by chronic obstructive pulmonary disease, his wife, Susan Lawson, told the Associated Press on Sunday

He is at least the third former Marlboro Man actor to die of a smoking-related illness, according to the AP. David Millar died of emphysema in 1987, and David McLean died of lung cancer in 1995 Read more...

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Bud Light Buys Up Most of the Super Bowl Ad Searches




Regardless of which Super Bowl ad you search on Google, there's one brand that keeps popping up: Bud Light.

The giant beer brand has not only bought up all the Google searches for "Super Bowl ad," but also for ads from specific advertisers.

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When you click through the Bud Light ad, it sends you to the brand's YouTube channel. The channel features teasers for Super Bowl ads starring Arnold Schwarzenegger and Don Cheadle.

Meanwhile, Volkswagen has purchased the term "Super Bowl" on Google. The ad directs users to VW's Super Bowl ad teaser, which was up to about 1.5 million YouTube views on Monday morning. Read more...

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Job Hunting? 200+ Openings at Target, Gilt Groupe and More




Are you searching for your next great career opportunity in the digital space? The Mashable Job Board is here to serve you as the leading destination for digital talent.

Since its launch five years ago, the Mashable Job Board has been a hiring hub for more than 3,000 employers. We have showcased career opportunities from companies like Google, Edelman, Viacom, Yelp, American Express, NBC Universal, Digitas and many others seeking to attract our audience.

This past August we relaunched the Job Board with a fresh design and many new features. Job seekers can now create user profiles, upload resumes and application materials, sign up for job alerts, browse our employer directory, and search and apply for jobs through mobile. Read more...

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9 Ways Social Media Marketing Will Change in 2014




From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long — so marketers need to stay on their toes.

With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say.

1. Graphic software will rise.

Laura Pepper Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We'll be using more graphic software to turn our written content into visual content to make it more shareable on social media. Read more...

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